In addition to being a visual representation of your store’s aisles, displays, and point-of-sale, for example, a planogram will show you exactly where specific products are placed. The information in a planogram is thorough it’ll demonstrate the exact shelf an item is kept. Other terms and abbreviations for a planogram include:Ī planogram is usually a single component to more comprehensive visual merchandising documentation. It is by no means the end-all, be-all solution to your visual merchandising needs. They’re especially useful for big-box retailers or grocery stores that carry many products (and product categories) from a multitude of suppliers and have a lot of space to fill.

Think about it this way: Grocery stores have to know whether a product will fit on a certain set of shelves, which is where the level of detail included in a planogram is crucial.Īs such, planograms vary depending on the retailer.

In the example we just described, you’re likely looking at a detailed planogram. For a smaller store with fewer products and displays, the planogram may not be as comprehensive. There are many benefits to using planograms for planning out your store layout, and they generally fall under two overarching advantages: maximizing sales and space. When you use a planogram in your visual merchandising planning process, you’re able to collect data about how products and displays work. Mapping it out to the exact location on the shelf is like taking a magnifying glass to your data, and that’s how you can glean really actionable insights to optimize product placement for in-store sales. Over time, you’ll learn how product placement impacts purchase behavior and can thus deduce strategies to capitalize on sales opportunities. Look at historical sales data and compare that to your planogram to see which products sold most and where they were located, and do the same for slow-moving merchandise.

What is planogram in retail store